My Story

Years ago, I tried launching a home décor shop and a skincare brand as a solo founder. They were exciting—but they didn’t last. As an immigrant whose first language isn’t English, I spent countless hours wrestling with product descriptions, social posts, emails, and all the behind‑the‑scenes tasks that make a business run.
At the same time, I was working in data engineering and analytics for software and consulting companies, delivering solutions for Fortune 500 teams. I saw firsthand how the right tech stack can level up execution.
When AI creation tools became accessible, a light switched on: the barriers that slowed me down before didn’t have to slow others. ToolHatch is my way of helping creators, marketers, and small businesses cut through the noise and use AI tools effectively—not just collect them.