Copy.ai offers an extensive library of pre-built templates (over 90) for various content needs. These include templates for blog introductions, product descriptions, Facebook ad copy, email subject lines, sales copy, social media captions, and more. By selecting a template and providing a few details (like a product name or a blog topic), you can quickly generate targeted content without starting from scratch.

The platform includes a Chat by Copy.ai feature – a conversational AI assistant that combines OpenAI and Anthropic models with real-time web data. This chat interface lets you ask for content or answers in a natural way. Uniquely, it can incorporate live web search data and your Infobase (company info) into its responses, making it more powerful than a standard static ChatGPT. You can also switch between models (like GPT-4, GPT-3.5, or Claude) in chat to see different styles of output.

Brand Voice is a feature that allows you to define your brand’s tone, style guidelines, and vocabulary for the AI. You might input examples of your preferred writing style or specific phrases to use/avoid. Meanwhile, the Infobase is like your personal knowledge repository – you can add product facts, company info, links, and reference text. Copy.ai will then draw on this Infobase when generating content. Together, these features ensure the content comes out aligned with your brand identity and factual context, reducing the need for edits to fit brand guidelines or correct info.

Copy.ai provides Workflows, which are multi-step automations for content tasks. You can chain together several AI actions to accomplish a complex task in one go. For example, a workflow might: generate a blog post outline, then draft each section, then write social media posts to promote that blog – all with one click. Another example is a sales email workflow that generates a subject line, the email body, and a follow-up message. There are 15+ pre-built workflows (especially in the Advanced plan) for common marketing and sales processes, and higher tiers let you build custom workflows. This feature saves time if you regularly perform a series of writing tasks.

Copy.ai offers a Chrome extension that brings its writing tools into your browser. With the extension, you can highlight text in Google Docs, Gmail, or elsewhere and use Copy.ai to rewrite or continue the text without leaving the page. It essentially mirrors the web app’s capabilities in any text field on Chrome, streamlining your workflow. This is particularly useful for editing documents or crafting emails on the fly, as you can invoke AI suggestions directly in context.

The platform supports generating and translating content in multiple languages (25+ languages). You can, for instance, ask Copy.ai to create a French version of an English product description. The tone and style are preserved thanks to the AI’s capabilities. This is great for international businesses – you can create content for different regions without hiring separate translators. The translations are powered by the same AI models and can be fine-tuned via context to ensure accuracy and cultural appropriateness (though complex localization may still need a human review).